GPUnet
Overview
Reimagining a new face of accessible global compute with GPU.NET. Website, hero video breakdown, footer video breakdown, in-between mograph, other gpu experiments..
Brand Workshop
The workshop served to uncover insights into how the company wanted to position itself, specifically in terms of its accessibility-driven ethos in the GPU computing world.
Rebrand
GPU.NET sought a rebrand from Spacekayak in preparation for the launch of their newly updated app and decentralized global compute network. Their existing branding was outdated and didn’t reflect their evolving vision or position in the market.
Moodboard
A moodboard to was created and presented to the client based on their input given in the brand workshop. It includes different kinds of visual references.
Stylescapes
Based on client feedback on the moodboard, two stylescapes demonstrating distinct visual narratives and references for different visual elements were made. The final stylescape selected served as the main reference for the visual elements later on.
Logo
Based on the synthesis and visual directions, I began exploring logo concepts and narrative themes. This stage was iterative and involved multiple rounds of sketching, refining, and testing logo ideas after which, 3 different directions for the logo and the narrative were chosen.
Final logo was chosen as this.
Logo Animations
To further enhance the style and narrative, I developed two distinct animations for the GPU.NET logo, both incorporating a retro-
CRT aesthetic.
Light up an industry by lighting up the room.
Brand Deck
The brand deck encapsulated the final brand identity, serving as a comprehensive guide for future usage. It included the final logo, selected typography, color palette, visual elements, motion elements and mockups to show how the brand would appear across different touchpoints.
Storyboard
I created storyboards for the whole video, planning out the different scenes along with the transitions between them. I ideated different ways to show the brand and its elements to make them stand out.
